Audience Awareness

     The commercial advertising Budweiser targeted its content towards young adults. This is evident because all the actors involved appeared to be young and having a great time. The advertisement tried to make it seem like drinking Budweiser was always a party, something young adults tend to enjoy. The commercial that was advertising Life Cereal targeted parents of younger children. The commercial had two kids refusing to eat cereal because they thought it would taste bad since it was "healthy". They make the kid who is the pickiest eater try it; after one bite he appeared to be enjoying it. Parenst would see this commercial and may believe that this is a heathy alternative for even the pickiest of eaters. The last commercial that advertised Nike products targeted athletes and anyone who indulges in physical actuvuty. It was an inspirational commercial that will appeal to many athletes because as an athete you are taught to always want more or to push yourself to be great. It included many well known athletes and highlighted where they started and where they are now. It also appealed toward average people because it included things like weight loss, skatboarding, health issues, and other physical activities. It is human nature to want to become better and this commercial encouraged just that. It encouraged everyone and anyone to do better and chase their craziest dreams. 

    We should be critical of intended audience with everything that surrounds us. Ads may target you by using stragetgic sales techniques and persuade you that their product will make your life better. The truth is drinking a Budweiser won't make life feel like a party, not every kid will enjoy eating life, and Nike clothes won't get you anywhere closer to your dreams. It would be awesome if the products these commericlas were advertising made life the way they tried to portray, but the truth is they don't. They chose how to portray to the audience because they are aware of who tends to buy their products. 

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